Best Exit Intent Popup Examples [+ Tips] For Boosting Conversions

Best Exit Intent Popup Examples [+ Tips] For Boosting Conversions

In today's rapidly moving digital landscape, capturing a user's attention is more challenging than ever. Consider this: the average time a person spends on a web page is a mere 54 seconds. Within this limited window, businesses need to make a lasting impression, convey their value proposition, and most importantly, encourage visitors to take desired actions. 

One of the most effective tools to achieve this, especially when a user is about to leave your website, is the exit intent popup. 

In this article, we'll explore some of the best exit intent popup examples and offer essential tips to maximize their potential for boosting conversions. Dive in and discover how you can transform those fleeting moments into meaningful engagements!

What Is an Exit Intent Pop-up?

An exit intent popup is triggered when a user displays behavior indicating they're on the verge of leaving a website. Typically, this popup presents an enticing offer or message with the aim of retaining the visitor. 

To put it simply, exit intent pop-ups can detect when a visitor is about to exit and respond by presenting a compelling offer or information, aiming to prolong their stay and potentially lead to a conversion."

How Do Exit Intent Pop-ups Work?

Exit-intent technology provides an opportunity for one final pitch to visitors on the verge of leaving your website.

Surprisingly, many visitors are receptive to these popups as they navigate away, often engaging with the presented offer. When popups initially made their debut, they garnered a reputation for being intrusive. They were ubiquitous, with every visitor being bombarded by the same 'exclusive deal'.

However, popup bilders such as Plum have revolutionized this approach.

Thanks to advanced targeting capabilities, websites can now display offers tailored to the interests of their visitors.

Why should you consider an exit intent popup?

Exit intent popups serve a clear purpose: they offer immediate and clear value to your website's visitors. A well-crafted exit intent popup not only retains visitors for extended durations but, when placed and timed aptly, can significantly elevate your revenue. 

The advantages of integrating exit-intent popups on your site are manifold. Here are some of the key benefits they can bring to your business:

  • Promote Lead Magnets: Lure visitors with worthwhile content, discounts, giveaways, and more.
  • Expand Your Email List: Efficiently draw in new subscribers.
  • Reduce Cart Abandoment: Offer timely incentives to catalyze purchase decisions during crucial moments.
  • Enhance SEO: Prolong user interaction with your site, guide users to trending articles, and undertake other strategies to bolster your SEO.
  • Minimize Site Abandoment: Engage visitors sufficiently to deter them from leaving prematurely.

Exit-Intent Technology for Mobile Devices

How do we account for the absence of cursor movement on mobile devices?

When a visitor lands on your page and swipes upward faster than they swipe downward, the exit popup activates. Its aim is to deter the user from returning to the previous page or search results.

Tips for Exit-Intent Popups to Enhance Engagement and Sales


Your popup should exhibit clarity, be easily digestible, and render seamlessly on mobile. Its aesthetic should align with your website's design and ambiance. Factor in user experience: while some might be comfortable with a full-screen popup, others could find it excessive, favoring a more subtle version on the screen's edge or bottom.


The title is the initial element a visitor encounters upon arriving at any webpage, and this holds true for pop-up ads as well. If you can't swiftly engage and entice the reader to continue, chances are you've permanently lost that potential customer.


Ensure your exit-intent popup conveys a direct and striking message. Aim for a compelling headline and keep your content concise and straightforward. Contemplate how your popup can address a visitor's concern or present a beneficial solution.


Choose an image for your exit-intent popup that complements your offer and resonates with your target demographic. Optimal images captivate without overshadowing the primary offer.

Call To Action (CTA)

Your call-to-action should be unmistakable and easy to grasp. Incorporate motivational terms and statements. Additionally, ensure your offer is distinctive and resonates with your brand ethos.

Performance Assessment

A/B testing is invaluable for optimizing popup positioning and content. For instance, using exit-intent popups for email list segmentation is strategic, but perfecting it can be iterative. Multiple evaluations might be necessary to ensure your popups engage potential clients at crucial stages in their purchasing journey.


In the realm of exit intent, timing is crucial. Approaching a customer too soon or targeting one who isn't really leaving can negatively impact your brand's reputation. Tread cautiously! Fortunately, many exit intent tools provide guidance on optimal timing for your campaigns.

Top Exit-Intent Popup Examples


Source: Omsom

This example is aptly timed, consistent with the brand's image, and visually compelling. It succinctly communicates the benefits of their email marketing — delightful food content, cultural insights, and exclusive notes from their founder.

General Assembly

General Assembly
Source: General Assembly

The General Assembly employs a clever headline to draw attention to this popup form. The form is succinct with only three fields to complete, and by narrowing down the options, they ensure a swift completion process.



HEYMAEVE utilizes a subtle exit popup on the screen's right to gather visitor information. They entice users with a 10% discount on their initial purchase and assure them of a spam-free inbox to encourage sign-ups.

Furthermore, the popup inquires about product preferences to tailor the newsletter to individual tastes. The CTA button is jazzed up with the catchy hashtag “Become a MAEVEBabe,” lending a unique flair to the popup. By coupling the email input with a preference selection, you can craft a more striking CTA that prompts visitors to engage.


Source: JewelScent

This example immediately captures your attention with its irresistible offer. Not just any bonus, but a FREE VIP bonus ring when you sign up.

For jewelry enthusiasts or potential shoppers, getting a free VIP bonus ring is an enticing incentive. Most offers tend to surface during checkout or at the point of sale, but showcasing such a generous bonus at the point of sign-up through a popup is a brilliant strategy to engage and convert visitors.

Mochi Kids

Mochi Kids
Source: Mochi Kids

This vibrant design leverages playful fonts, hues, and visuals to capture your interest. With this display, Mochi Kids isn't merely presenting a discount; it's illustrating the imaginative realm their products can craft for your children.


Source: Elaluz

When you attempt to exit the Elaluz landing page, a prompt emerges offering a 15% discount. Such discounts can sway buying decisions. Additionally, this approach necessitates an email submission. Hence, anyone enticed by the offer will provide their email, regardless of whether they redeem the code immediately or later.


Source: CURLS

Curls present a direct proposition in their exit popup by explicitly inviting visitors to sign up for a 20% discount on their initial purchase.

The popup is strategically located in the middle of the page, ensuring that whenever a cursor moves to this central point, the popup activates and captures the attention of a majority of visitors. 


Source: Misen

Misen masterfully curates contests that are hard to resist for anyone who stumbles upon them. They offer a tantalizing incentive: the opportunity to win a weekly 12-piece Nonstick Set. Participants enter this draw by submitting their emails and SMS details via the form.

The popup design is streamlined and understated, yet it features a prominent contest headline promising a generous gift set to fresh subscribers. This approach effortlessly allows to expand their email  base.


Source: TOMS

The company uses imagery to spotlight their product in this example. This tactic draws in potential customers, urging them to continue browsing. In their promotion, they also provide a tempting discount for first-time subscribers.


Source: M.M.LaFleur

The chat suggests how their stylists can assist you in pinpointing the ideal size and style tailored for you. Through this popup, they're preemptively addressing a frequent online shopping hurdle and demonstrating a solution.

Final Thoughts

In today's market, customers are inundated with choices. Why should they opt for your brand over the myriad others? Exit intent popups serve as a tool to offer compelling reasons for visitors to reconsider and engage.

Consider it as a persuasive attempt to sway someone towards your brand amidst a sea of competitors. If someone is on the verge of exiting, it may indicate dissatisfaction with your brand, offerings, or overall experience. This pivotal moment presents a golden opportunity to roll out an irresistible offer.

By employing timely, relevant, and informative exit intent popups, you bolster your odds of conversion. When crafting these pop ups, a potent CTA and persuasive message are paramount. Don't leave the timing to serendipity.

To refine your strategy, consider drawing insights from the exit popup samples of industry leaders mentioned earlier. These can serve as valuable benchmarks to shape your own approach.

Additionally, leveraging tools like Plum can be beneficial. It provides an intuitive platform for crafting exit popups optimized for both desktop and mobile experiences. Plus, with its trial offer, you can gauge its efficacy before making a commitment.

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