The Definitive Guide to Email Popup With Outstanding Examples

The Definitive Guide to Email Popup With Outstanding Examples

Email popups form the cornerstone of your marketing initiatives. Leveraging email marketing allows you to engage a more targeted audience cost-effectively.

However, to initiate these campaigns, the prerequisite is to grow email list. Crafting stellar email popup designs with an adept lead generation tool is essential for securing these crucial email addresses. It's a powerful strategy for enhancing interaction and converting web visitors into leads.

The design of your popup can be pivotal—it can either prompt visitors to swiftly provide their email information or to depart just as quickly. Achieving the right balance involves careful consideration of various design factors to effectively grow your subscriber base.

If you're embarking on your journey with pop-up marketing or seeking innovative email popup inspirations, rest assured, we're here to support you.

What Is an Email Popup?

An email pop-up is a form of display that emerges on a website, prompting visitors to register their email addresses, typically for newsletters or promotions. These pop-ups can slide in or overlay the webpage content to draw attention from users.

It's important to note that as of 2016, Google began penalizing mobile pages that exhibit obstructive pop-ups or interstitials, which can adversely affect such websites in mobile search rankings. Pop-ups that obscure main content, standalone interstitials that appear before the content, or pop-ups that users must dismiss to access the main content, can lead to negative ranking consequences on mobile searches.

Do Email Pop-ups Actually Work?

Email popups can be highly effective tools for growing your mailing list and improving conversion rates when used correctly. The effectiveness of email pop-ups largely depends on several factors, including their design, placement, timing, and the value they provide to the visitor. Here's how they can be beneficial:

Increased Conversion Rates:

Email popups have been shown to significantly increase conversion rates, as they capture attention and encourage immediate action. By presenting an offer or incentive, such as a discount code or a free download, you can entice visitors to subscribe to your list.

Targeted Lead Generation:

Pop-ups can be customized to appear for specific segments of your audience, based on their behavior or the content they are interacting with. This targeting ensures that the message is relevant to the visitor, increasing the likelihood of subscription.

Immediate Engagement:

Pop-ups prompt visitors to make an instant decision, which can be an advantage if the content of the popup is compelling and resonates with the user's needs or interests.

Gathering Insights:

Through A/B testing different popup designs and messages, you can gain valuable insights into what works best for your audience, allowing you to refine your strategy and improve effectiveness.

However, it's important to note the potential drawbacks if not implemented thoughtfully:

  • User Experience Disruption: If not designed with the user's experience in mind, pop-ups can be intrusive and annoying, potentially driving visitors away from your site.Mobile 
  • Friendliness: Given Google's penalization of intrusive pop-ups on mobile devices, it's crucial to ensure that pop-ups are mobile-friendly and do not negatively impact your search engine rankings.
  • Timing and Frequency: Pop-ups that appear too soon, too frequently, or are difficult to dismiss can frustrate users and may lead to an increase in bounce rates.

Email Popup Optimization Strategies 

For email pop-ups to yield fruitful outcomes, their implementation must be strategic and considered. Below, we provide guidance on composing the content for an email pop-up, designing and configuring it effectively, and employing tactics to foster high conversion rates.

Craft an Engaging Headline

Draw in your audience with a headline that sparks interest and compels them to read further.

Present a Compelling Offer

When designing a pop-up, focus on the value proposition for your visitors. The goal is to prompt an immediate response, so your offer must be conveyed clearly and briefly — the user should grasp it within the first two seconds, which is typically the window before a pop-up is dismissed.

Incorporate a Lead Magnet

A lead magnet offers a free incentive in exchange for an email address. Whether it's a discount, insightful information, a complimentary small service (like an audit or delivery), an e-book, or a white paper, lead magnets can double sign-up rates, as consumers appreciate added value.

Design an Effective CTA

Your call-to-action should be explicit, instructing visitors on the exact action you desire them to take. Use urgent or exclusive language to motivate immediate action, and ensure the CTA button is highly visible against the pop-up background.

Provide Clear Opt-out Options

These options improve the user experience by making it easy to dismiss the pop-up and can actually enhance click-through rates. The opt-out button's text should be crafted to make staying subscribed seem more beneficial.

Utilize Appealing Visuals

Using eye-catching visuals can attract visitor attention more effectively. Including an image can notably increase email subscription rates by creating an emotional resonance with your brand.

Align Popup Design with Your Brand

Ensure your email popup reflects your branding and website aesthetic. Consistency in color, font, imagery, and tone of voice with your site's ecosystem is crucial for a cohesive user experience.

Optimize Popup for All Devices

Your pop-up should perform well on both desktop and mobile to cater to all visitors. Claspo offers tools to preview and adjust your pop-up to fit perfectly within any device's screen.

Minimize Input Fields

While more data allows for tailored offers, too many input fields can deter users and decrease conversion rates. Stick to a minimal number of fields to keep engagement high.

Implement an Exit-Intent Trigger

This feature captures attention by triggering a pop-up when the user is about to leave the site. Delaying the pop-up can enhance user experience and potentially boost conversions by 5% to 10%.

Best Email Popup Examples


Source: Tigerlily

An attractive visual with a smart color palette and succinct e-commerce copy that effectively communicates the benefits for new subscribers on their initial order.

Gwen Beloti

Gwen Beloti
Source: Gwen Beloti

This refined email pop-up harmonizes seamlessly with the brand's aesthetic. Its polished design, brief text, and the brand's signature colors integrate effortlessly, making the pop-up feel like a natural extension of the website.

Really Good Emails

Really Good Emails
Source: Really Good Emails

The pop-up featured on Really Good Emails showcases an enticing offer of top-tier email design inspirations for those who subscribe to their newsletter. It embodies the site's commitment to quality with its visually appealing layout, succinct messaging, and a color scheme that's true to the brand, inviting users to join their mailing list with the promise of valuable content.

Big Clothing 4u

Big Clothing 4u
Source: Big Clothing 4u

The retailer's efforts extend beyond merely gathering leads—it's cost-effective to keep an existing customer than to acquire a new one. An email pop-up serves as a convenient tool to notify users about exclusive deals or to deliver a personalized discount code. For instance, Big Clothing 4u incentivizes repeat purchases by providing a discount on subsequent orders once a customer completes their initial purchase, effectively encouraging repeat business.


Source: Tomtop

This sample pairs an attractive discount opportunity with the allure of updates on the latest products and exclusive deals. The distinct CTA button is designed to prompt visitors to act swiftly and secure their discount.

Cult Beauty

Cult Beauty
Source: Cult Beauty

In addition to providing a discount and complimentary shipping, the brand clearly outlines the benefits subscribers will gain by signing up for the newsletter. The messaging is striking and enticing.

Bathing Culture

Bathing Culture
Source: Bathing Culture

If you're aiming to avoid disrupting your visitors' browsing experience, consider deploying a compact pop-up situated at the edge or the bottom of the webpage. This unobtrusive approach ensures the pop-up emerges gently as you scroll, nestling discreetly in the corner, allowing for uninterrupted navigation of the site.

Woven Store

Woven Store
Source: Woven Store

Woven Store stands out as an online boutique focusing on women's apparel, home goods, and various accessories.

They feature a pop-up tailored for first-time visitors or those without an account. The headline and accompanying image are particularly captivating, designed to engage newcomers effectively, persuade them to share their contact details, and ultimately encourage them to sign up.


Source: SwissWatchExpo

This pop-up is thoughtfully crafted to blend seamlessly with the website's color scheme, creating a cohesive user experience. It presents a compelling incentive, offering up to 60% off to visitors who subscribe. 

Mala The Brand

Mala The Brand
Source: Mala The Brand

Black Friday reigns as the pinnacle of bustling shopping days annually. This example presents an excellent opportunity to offer email subscription popup - an exclusive sneak peek, granting customers discounts for top deals before black Friday, if possible.


In conclusion, pop-ups serve as a potent and beneficial instrument for businesses, enabling swift and effective engagement with customers. They have the capability to enhance website conversion rates, cultivate a receptive lead pool, broaden your clientele, and collect valuable insights. However, their implementation must be judicious to ensure that visitors perceive them not as irritating advertisements but as welcome enhancements to their experience.

We hope for your success in achieving high conversion rates. Should you need assistance in crafting an exceptional internet email popup for subscriptions and are unsure of how to begin, don't hesitate to reach out to Plum.

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