Best Website Popup Examples That Drive Engagement

Best Website Popup Examples That Drive Engagement

In today's digital age, where every pixel on a screen competes for attention, capturing the interest of users has become both an art and a science. Popups, often viewed with skepticism due to their intrusive past, have evolved into an essential tool for online engagement when designed thoughtfully. 

Crafting a popup that not only draws attention but also compels action requires a fine balance between creativity and user experience. 

In this article, we'll journey through some of the best website popup examples that driving clicks without compromising the visitor's experience. Ready to get inspired and boost your click-through rates? Let's dive in!

What is a website popup?

A website popup is a type of user interface element that appears over the content of a webpage, often with the purpose of capturing user attention towards a specific message or action. They're sometimes referred to as "overlays" or "lightboxes". 

How Do Website Popups Work?

Website popups don't just randomly appear when someone visits a page. Their display is governed by specific rules and triggers to ensure they cater to the right audience at the right moment. 

Here's how they function:

Exit Intent:

Exit intent popup examples are when a user's mouse ventures outside the primary browser window, indicating they might be about to leave the site. It's a last-ditch attempt to grab their attention or offer value.

Timed Popups: 

These are set to emerge after a certain duration has passed. For instance, if a visitor remains on a page for over two minutes without any significant interaction, a popup might show up, nudging them towards a particular action.

Scroll-triggered Popups: 

These are activated based on the user's scrolling behavior. If someone navigates beyond a certain point on a page, say past your primary content and towards the footer, a popup might present itself, perhaps offering related content or a subscription form.

Click-triggered Popups:

As the name suggests, these popups are a direct result of user action. When a visitor clicks on a specific element, like a button or a link, a popup materializes, providing more details or a related offer.

Moreover, advanced popup tools provide a granular level of targeting. They allow campaigns to be tailored to distinct visitor segments. You could, for instance, display a popup exclusively for visitors landing on a particular webpage, or those coming from a specific referral source. Even more sophisticated setups might target visitors based on their geographic location or based on information about them stored in a CRM.

In essence, popups are both strategic and versatile, aimed at enhancing user engagement and conversion.

Popup Examples On Websites


Source: Kinfield

Adopting a unique shape for your popup can instantly distinguish it from competitors. Additionally, leading with a compelling, community-oriented phrase such as "Become part of our tribe" taps into our innate longing for inclusion and belonging.

Mr Blackman’s

Mr Blackman’s
Source: Mr Blackman’s

Adopting a unique shape for your popup can instantly distinguish it from competitors. Additionally, leading with a compelling, community-oriented phrase such as "Become part of our tribe" taps into our innate longing for inclusion and belonging.


Source: Slugg

Rather than dishing out a direct benefit, this popup intriguingly tosses a question to the users. It's a refreshing twist from the norm, subtly nudging you to jump on that tempting discount offer.

Kind Socks

Kind Socks
Source: Kind Socks

This CTA popup presents a compelling proposition – the allure of being "in the know" about a fresh sock collection can certainly entice many visitors to join the mailing list. Plus, the added perk of a 20% discount is a cherry on top.


Source: Marlow

Upon landing on the homepage, this fullscreen welcome mat instantly captures your complete focus. It's a bold strategy, yet its minimalistic design and clear CTA ensure that visitors aren't bombarded with too much information.

Semicolon Bookstore

Semicolon Bookstore
Source: Semicolon Bookstore

The CTA on the Semicolon Bookstore website effectively highlights the perks of subscribing to its email list. However, by using a muted text color, it ensures that the form remains the focal point. This approach gives users the choice to delve into the details or proceed directly to the signup.

Portrait Coffee

Portrait Coffee
Source: Portrait Coffee

The CTA on the Portrait Coffee website, prominently displays a magnetic promise: "A year of free coffee." This compelling headline draws immediate attention, and while it dominates, the design smartly tones down surrounding elements. Accompanied by a form for users to input their email, it offers a clear pathway: read the details and, if intrigued, directly enter one's email to capitalize on this alluring coffee deal.

Partake Foods

Partake Foods
Source: Partake Foods

In alignment with its brand visuals, Partake Foods uses vibrant and striking colors, coupled with enlarged text and a graphic that showcases a selection of its products rather than just highlighting a single item.


Source: Coschedule

Behold an exit-intent popup that's more than a mere last-minute pitch. Its charm lies in the dynamic representation of its marketing calendar function. Also, it's hard to miss the solitary button – a strategic choice aimed at smoothly guiding users into the subscription realm, eliminating any unnecessary hurdles.


Source: Proweb

To make certain that visitors recognize your cookie usage, you might consider presenting your cookie notice in a prominent manner, much like how Proweb agency has executed on their site. It's commendable that they've made it equally effortless for users to decline or accept cookies.

What Constitutes an Outstanding Popup Design?

Crafting an impeccable website popup involves meticulous attention to the following components:

  • Color Palette: Ensure it aligns with your website's theme.
  • Typography: Consistency is key; use fonts that mirror those on your site.
  • Microcopy: Pen sharp, concise messages.
  • Graphics: Opt for visuals that are both distinctive to your brand and pertinent to your business.
  • Trigger Points: Determine when the popup should appear – upon exit, after a delay, when clicked on, and so forth.
  • Dimensions: There's a gamut of sizes, but a recommended benchmark is approximately 560 x 600 pixels.

Crafting a Compelling Popup Message

One key observation from the array of website popup examples we've highlighted is the distinctiveness of their offers. This uniqueness is pivotal in ensuring a high engagement rate with your audience.

Consider the primary intent of visitors when they accomplish a given task on your website.

For instance, if your popup encourages users to subscribe to your email list, the incentives for subscribing could be:

  • Exclusive promotions
  • A discount on their initial purchase
  • Access to members-only content

The essence? In drafting a popup message, ensure your proposal is straightforward, lucid, and genuinely appeals to the reader. Your goal is to present an offer so compelling that the decision to engage feels instinctive.

Dive into Popup Templates

Eager to design a popup that efficiently converts site visitors into prospective clients and patrons?

Plum offers an extensive collection of ready-to-use popup templates to kickstart your journey.

Plumpopup templates

Select a template that aligns with your intended message. Next, tailor it on Plum using your brand's specific hues, typography, text, and more before integrating it onto your site.

Additionally, with Plum's integration, you can leverage sophisticated targeting and triggering capabilities, facilitating the crafting of advanced popups as illustrated in this guide, encompassing features like cart abandonment alerts and tailored cross-sells based on cart behavior.


Navigating the digital realm of today requires an astute understanding of how to command user attention. While popups once had a notorious reputation for being a nuisance, they have since transformed into indispensable instruments for enhancing user interaction when done right. The essence lies in crafting popups that seamlessly blend creativity with a keen understanding of the user experience.

Throughout this article, we explored some of great popup examples that have successfully struck this delicate balance. From capturing fleeting attention to compelling users to act, these popup window examples underscore the power of a well-designed popup.

With the insights shared, coupled with the versatility of Plum, crafting your standout popup becomes a more attainable endeavor. As you venture forth, remember that the ultimate aim is to create an experience that feels both organic and engaging to your website visitors.

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